Bhutan Entertainment Media for Behavior Change Training Program

The information and media environment in Bhutan has undergone many changes in the past decade with the liberalization of the information and media markets, in particular newspapers, cable television and radio. Also new information and communication technologies, particularly in the form of internet and mobile telephony have transformed information flow and communication patterns among segments of society (Bhutan Information and Media Impact study 2013).

	
F.l.t.r.: Dawa Penjor (Bhutan Media Foundation) and Martine Bouman (Center for Media & Health)  Training group 1: Bhutan Broadcasting Service (BBS) Interactive exercise  Training group 2: Freelance media professionals and social issue organisations Coffee/Tea break Interactive exercise Feedback Training Facilitators

Pictures & Images

Bhutan Entertainment Media for Behavior Change Training Program

The information and media environment in Bhutan has undergone many changes in the past decade with the liberalization of the information and media markets, in particular newspapers, cable television and radio. Also new information and communication technologies, particularly in the form of internet and mobile telephony have transformed information flow and communication patterns among segments of society (Bhutan Information and Media Impact study 2013).

In this unique project, the Center for Media & Health collaborates with the Bhutan Media Foundation, the University of Texas at El Paso (USA), and other stakeholders in the Bhutanese society to strengthen the role of the media in covering social issues. Therefore a tailor-made training program ‘Entertainment Media for Behavior Change’ is designed and implemented.
 
The objective of the tailor-made training program is to enhance the capacity of Bhutanese media organizations to design and produce wholesome Entertainment-Education programs to address social issues (health, education and governance). Furthermore to link media organizations with social sector/civil society in order to cover social topics and issues more openly and pave the way for behavior change.
 
Our partner, the Bhutan Media Foundation, is a non-profit, independent organization established in February 2010 through a Royal Charter with the aim/goal to sustain democracy by developing the Bhutanese media, through initiatives to build Journalistic Excellence, promote Media Innovation, support promotion of Freedom of Expression, Freedom of Information, and Freedom of Press (http://www.bmf.bt/).

Here is a impression of the training in Bhutan:



Here is a short impression of the training pre-visit (needs assessment) in Bhutan:

 

Publications & Downloads

  • Center for Media & Health in collaboration with Bhutan Media Foundation (2015): Entertainment Media for Behaviour Change Training Program, End Report, CMH, Gouda, The Netherlands. Click here to download the report

 

Focus

Consultancy
Media production
Research
Training and Capacity Building

In collaboration with

Bhutan Media Foundation, Thimphu, Bhutan
Nuffic (the Netherlands Organisation for International Cooperation in Higher Education)
University of Texas at El Paso, USA