Mark My Words

An innovative method using markers to track the reach of an health intervention

Internet technology in which social media play a central role, offers new opportunities for health communication. There is a urgent need for methodologies for measuring effects of health communication intervention applying social media.

	
MMW data analysis MMW data analysis CMH at Endemol CMH at Endemol CMH at Endemol MMW partner meeting Screenshot proposition - GTBT facebook page Screenshot of the Soap Opera Good Times, Bad Times - Sjoerd and Tim Screenshot of the Soap Opera Good Times, Bad Times - Tim

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Mark My Words

Internet technology in which social media play a central role, offers new opportunities for health communication. There is a urgent need for methodologies for measuring effects of health communication intervention applying social media.

The Center for Media & Health (CMH) in collaboration with the University of Twente developed a methodology called Mark My Words (MMW) to detect and monitor interpersonal conversations on social media. The MMW methodology is based on the concept of “markers”. Markers are unique words, expressions or slogans, which serve a kind of GPS function to trace back the conversations via social media. MMW is applied in the innovative web-based Entertainment-Education series SndBites and in the renowned Dutch soap series "Good Times Bad Times" produced by Endemol.
The data (online conversations) for MMW are collected via social media monitoring tools via Facebook, Twitter and other social media. For the analyses of the online conversations data and textmining techniques are applied.

Mark My Words was nominated for the General Online Research (GOR) Best Practice Award 2016.
 

Publications & Downloads

  • Bouman, M.P A., Drossaert, C.H.C. Pieterse, M.E. (2012): Mark My Words: The Design of an Innovative Methodology to Detect and Analyze Interpersonal Health, Conversations in Web and Social Media, Journal of Technology in Human Services, 30:3-4, 312-326. Click here to download the article 
  • Bouman, M.P.A., Lubjuhn, S., Hollemans, H. , Liebrand, S., Drossaert, S. Pieterse, M. (2013): Mark My Words Eindrapport, Centrum Media & Gezondheid, Gouda (Dutch publication).

All publications are not to be reproduced for commercial purposes. They are intended for educational and informational purposes only.
 

Focus

Consultancy
Media production
Research
Training and Capacity Building

In collaboration with

Endemol
University of Twente
ZonMw - The Netherlands Organisation for Health Research and Development