CMH actively contributes to the future role of food and medicine in the prevention of disease

01 November 2013

Will vegetables taste like sweets in the future? Will the elderly all take polypills? What role can the media play in 2030? These were central questions during the launch of the steering committee on the future role of food and medicine in the prevention of disease, which took place on October 29th 2013. Martine Bouman, member of the steering committee, joined the interactive “future table” and talked about storytelling, lifestyles, technologies and media trends.

In May 2011 the Netherlands Study Centre for Technology Trends (STT) launched this new steering committee on the future role of food and medicine in the prevention of disease. Thanks to new technologies, more and more is possible. Technology can help to improve our health, but it can also contribute to an unhealthier life. Stakeholders from policy, research and practice are part of the steering committee. The Center for Media & Health was a member of the steering committee and advised on the design and implementation of the future study into the role of food and medicines in relation to prevention.

The steering committee recently published the study “Aspirine sandwich”. In this study the Center for Media & Health gave her version on the future developments in 2030. Click here for an English summary of the Dutch study.

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