‘Tailoring in the Digital Age’ published in Digital Health
In the article, authors Roel Lutkenhaus and Martine Bouman from the Center for Media & Health and Jeroen Jansz from the Erasmus University suggest that collaborations with social influencers may burst filter bubbles and result in personally-relevant communication. In addition, social influencers can create social momentum, enabling media to spread widely.
Not every influencer is a suitable collaboration partner, however. The Center for Media & Health has therefore developed a data driven methodology to identify online communities among the target audiences, understand how these communities talk about health topics, and identify influencers that make suitable collaboration partners.
The article ‘Tailoring in the Digital Era: Stimulating Dialogues on Health Topics in Collaboration with Social Media Influencers’ is published under an open access license and is available to everybody on the website of Digital Health.
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Wonderful paper w/ practical, research-based suggestion to combat medication misinformation. @SteveJoffe & I suggested using social media influencers in our STAT piece, but this goes many steps further. *This* is the kind of creative thinking we need! https://t.co/jrHPNBA90k— Anna Wexler (@anna_wexler) June 19, 2019