Communication for Social Change
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ILoNa

Target group orientated communication strategies for sustainable lifestyles in logistics

The German research project ILoNa (Innovative Logistics for Sustainable Lifestyles) promotes innovative logistic services, sustainable consumer lifestyles and sustainable logistics structures. 

	

						
							
							
							
							
							
			
	


	


	

				

			
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ILoNa 

			The German research project ILoNa (Innovative Logistics for Sustainable Lifestyles) promotes innovative logistic services, sustainable consumer lifestyles and sustainable logistics structures. The project is a collaboration between the Center for Media & Health, the Centre of Logistics and Traffic University of Duisburg-Essen, the Centre for Sustainable Consumption and Production, the Department of Computer Science and Applied Cognitive Science (INKO) University of Duisburg-Essen and other partners.



In this project the CMH is responsible for the working package 3.2 “Target group orientated communication strategies ILoNa for Behavioural Change”. The CMH will analyze target group orientated lifestyle patterns (incl. media preferences, knowledge and values) and will develop target group orientated communication scenario’s to stimulate sustainable lifestyles in logistics.



The central questions of the ILoNa project are:


    
	
  1. How should innovative logistic services be designed in order to meet both socio-ecological requirements as well as promote sustainable lifestyles of consumers?
    2. 
	
  2. What kind of changes should take place from the consumer side to support sustainable logistics structures?
    3. 


The project is funded by the German Federal Ministry of Education and Research, Framework Program Research for Sustainable Development: Sustainable Economy. The ILoNa project is managed by the Centre for Logistics and Traffic at the University of Duisburg-Essen. 







 		



				

			

				
Publications & Downloads

				Project Description ILoNa (ZLV): https://www.uni-due.de/zlv/ilona_en.php



Forschungsreport I Zielgruppenanalyse: Explorative, qualitative Vorstudie Zielgruppenspezifische Orientierungsmuster im Hinblick auf nachhaltige Logistikprozesse



Forschungsreport II Zielgruppenanalyse: Quantitative Studie Zielgruppenspezifische Orientierungsmuster im Hinblick auf nachhaltige Logistikprozesse



Resultate Kommunikationsszenarien zur Förderung nachhaltiger Logistikprozesse bei der ILoNa-Zielgruppe



 			

		

		

				
		



		

	



	

	

	


	

				

			
			

				
Focus


				


													
Training and Capacity Building

															
Consultancy

															
Media production

															
Research

							
					

				

			


			
					
In collaboration with

					

													
Centre for Logistics & Traffic (ZLV), University of Duisburg-Essen, Germany

													
Centre on Sustainable Consumption and Production, Germany

													
Department of Computer Science and Applied Cognitive Science, University of Duisburg-Essen, Germany

													
EffizienzCluster Managment GmbH (ECM), Mülheim an der Ruhr

													
Fiege Logistik Stiftung & CO. KG, Ibbenbüren

													
Schachinger Immobilien und Dienstleistungs GmbH & Co KG, Hörsching (Austria)

													
Zentrum für Nachhaltige Unternehmensführung (ZNU), Private Universität Witten/Herdecke gGmbH